
I’ve always lived in between worlds. Firstly, as an islander, born in the Azores, in the middle of the Atlantic, in-between two languages and cultures. Then, while attempting to reconcile many different careers and beliefs in a state of flux. And presently, as a digital nomad, wandering around the world without belonging anywhere.
After dropping out of Journalism and Media Studies, I started my career as a podcaster and radio broadcaster. Five years later, I moved on to mainland Portugal, and thus to the world of marketing and advertising. There I had the chance to work as a freelance web developer, copy and scriptwriter, designer and English—Portuguese translator.
Throughout the years I have had the opportunity to work with both local and international brands, either directly or as a recruited partner, on TV and digital campaigns, branded content and native advertising.
I have also pitched and authored several entertainment and documentary formats for all screens, and have been asked to code, curate and manage a number of interactive media platforms.
As a consultant, I work with brands and people with a transformative vision to help them tell their story in their most authentic voice, and design immersive experiences to engage their audiences.I approach my work as a craft, and I believe my wide range of skills allows me to bring a more holistic point of view to any project in which I’m involved.
In my spare time, I am an amateur researcher and author in the fields of mythology and spirituality, interested in the intersection of the Perennial Wisdom and the many earth-based and mystery traditions. I have published several articles in like-minded media, in which I expound on our urgent need for a non-dualistic and empathic way of living. I am also the editor of the Ophiusa magazine, the Order of Bards, Ovates and Druids’ periodical publication for Portuguese speakers.
Besides that, I am a poet, a fountain pen nerd, an incorrigible Eurovision fan and a budding polyglot, currently working my way through German syntaxe and the Swedish pitch tone.
Creative Direction & Consulting #
- Art direction
- Creative direction
- Brand strategy
- Naming
- Copywriting
- Screenwriting
- Advertising
- Native Content (TV + Online)
- Pitch decks & proposals
- Social media
- Product development
- Translation
Graphic Design & Brand Identity #
- Logo design
- Visual identity design
- Brand guidelines
- Stationery design
- Print collateral design
- Editorial design
- Iconography
- Typography
- Graphic art & illustration
Web Design & Development #
- Web design
- Front-end development
- eCommerce design
- Information architecture
- UX / UI design
- ReactJS/VueJS
- SEO
- WordPress
- CraftCMS
- Kirby
- GatsbyJS
- Jamstack
- Responsive/mobile design
- Crossbrowser
- HTML, CSS, JS, PHP